- Start with your own solar experience – talk about the benefits you’ve seen, such as lower energy bills, less concern about running the A/C in the summer, etc. If you’ve had a great experience, your friends and family will likely be interested in learning more about how they can get a similar experience for themselves.
Many people are unfamiliar with the financial benefits of going solar – in many cases, the perception is that going solar is a luxury purchase. Explaining the fact that going solar can save homeowners money is a great way to get the conversation started. Homeowners who go solar often see lower payments for electricity from Day One, and the long-term financial benefits are almost always significant.
When speaking with a new potential customer, our energy consultants often start by asking one of two simple questions:
- Have you ever thought about going solar before?
- What got you interested in going solar?
This gives people the opportunity to answer in a way that illustrates their own motivations to consider going solar. It’s a great way to start the conversation with prospective referrals, too.